About Us
Identifying critical challenges, our founders addressed two core issues:
Mark’s motivation began with a simple act of responsibility: offsetting his flight’s emissions. Frustrated by the non-transparent and complex process, he felt disconnected from the impact of his contributions, like a thousand others. This led him to address the systemic issues at the foundation of the carbon market – the project themselves. Together with Tom, a specialist in blockchain-enabled carbon trading they founded MetaCarbon in 2021.
In early 2022, the VC Animoca Brands aligned with their ethos, joining other institutions and industry experts in investing in Meta Carbon and supporting their cause.
The urgency behind Meta Carbon’s mission has never been greater, driven by escalating climate threats such as bushfires, floods, and heatwaves demanding immediate action.
What sets Meta Carbon apart?
MetaCarbon’s SaaS platform transforms carbon project management by replacing outdated tools like spreadsheets with a streamlined, efficient system that includes inventory management, reporting, and yield optimization. Our platform provides a comprehensive suite of enterprise tools that empower sellers to reach new sales channels.
With Meta Carbon, carbon sellers can easily onboard their customers by offering enhanced marketing data and directly sell carbon credits from their websites. Features such as offset certificates, digital badges, leaderboards, and emission calculators, help businesses engage their customers and transparently showcase their sustainability efforts.
What sets us apart from competitors who primarily help businesses manage carbon inventories and sell credits, is our unmatched corporate tools and services, all powered by blockchain technology. Meta Carbon isn’t just a management tool; it’s a growth engine for carbon sellers seeking to innovate, engage, and accelerate their market presence.
We ensure every measurement, transaction, and retirement is securely recorded on the blockchain, providing full transparency. This capability allows companies and their customers to confidently track and verify their environmental impact, and is appealing to modern consumers who demand authenticity in sustainability efforts.
Our Mission
We simplify carbon management with innovative tools and solutions, empowering sellers to act with confidence.
Board of Directors
Thomas McMahon
Co-Founder and CEO of Air Carbon, a carbon trading platform, Tom has 30 years of experience across U.S. and Asian Exchange and Regulatory frameworks.
Jeffrey Brown
Managing Director for Terra Focus, which develops climate impact strategies regarding energy development, land management, and carbon sequestration.
Tom Herman
A serial entrepreneur and specialist in blockchain enabled carbon trading platforms.
Mark David
CEO. Our “Hustler”
A veteran entrepreneur who has built and managed multiple global sales and marketing teams.
Dan O’Hara
CTO. Our “Engineer”
Dan has 30+ years experience building platforms for internet start-ups and private companies.
Natalie Steinhauer
Marketing Manager. Our “Storyteller”
A content creator and digital strategist, Natalie has a proven track record in developing and executing successful marketing campaigns.
Willinton Muñoz
Full Stack Engineer. Our “Builder”
A digital enthusiast Combining 5+ years of experience as innovation leader and full stack developer
Juan D. Aristizábal
Head Creative. Our “Originator”
Professional in Advertising and Graphic Design. 3D Generalist. Modeling; Rigging; Animation.
Said Suárez
UX Designer. Our “Maker”
Graphic designer and web developer with 10+ years of experience. Said enjoys making digital smarter and more intuitive.