Case study
“Meta Carbon made it very easy for us to add positive climate action at point of sale on AtomicHub, making sustainability a center piece of our brand.”
Martin Harder
Business Development Lead, AtomicHub
Objetive
To make sustainability a center piece of the AtomicHub brand.
Activation
Carbon offsetting was incorporated in the shopping cart at Point of Sale. Participants can offset as little as 2.5 cents and can choose what carbon project to support. Users can opt-in to be included on the Leader Board.
All users are issued NFTs as rewards, the type of NFT issued depends on the users position on the carbon offsetting leader board. Every NFT carries points (the rarer the NFT that more points it holds). Points offer the user the chance to win AtomicHub merchandise.
Result
Meta Carbon tool set made it very easy for AtomicHub to add positive climate action at point of sale and to gamify the process. Making the process of carbon offsetting fun was in keeping with the AtomicHub brand values, furthermore it encourage increased participation levels.
Impact Page
Carbon Shop
Shopping Cart Carbon Offsetting API
